03.14 City's Sign Code Update Agreement1. SUBJECT
Consultant Services Agreement with Lisa Wise Consulting, Inc., to prepare an update to the
City's sign code.
2. SUMMARY
This Agreement provides for services from Lisa Wise Consulting, Inc., in an amount not to
exceed $80,000, to analyze the City's sign code and draft up -to -date, streamlined sign standards
that are effective at addressing the signage needs within the City, and do not stifle property
reinvestment and business attraction.
3. RECOMMENDED ACTION
Approve the Consultant Services Agreement with Lisa Wise Consulting, Inc., to update the
City's sign code for a not -to- exceed cost of $80,000.
4. FISCAL IMPACT
Funds are available to cover the cost of the agreement as follows:
100.6021.51670.00000 Current Planning — Other Professional & Consulting Services $80,000
5. STRATEGIC PLAN GOAL(S)
2. Be a fiscally healthy community
e. Create an environment to attract, retain and expand economic opportunities.
3. Enhance and promote quality of life in the community
c. Support and enhance attractive, diverse living environments.
6. GENERAL PLAN IMPLEMENTATION
Land Use
GOAL 3.0 Create commercial uses that provide a solid economic base and employment
opportunities and identify Orange as an attractive and diverse shopping
destination.
Urban Design
GOAL 3.0 Express the City's distinct community identity and sense of place through
improvements to the appearance of new development and commercial and mixed -
use corridors.
Economic Development
GOAL 2.0 Cultivate a business environment that is conducive and appealing to the
commercial and retail industry, including smaller entrepreneurs.
GOAL 5.0 Improve economic viability of business districts through aesthetic enhancement,
reconstruction, rehabilitation, and elimination of physical deterioration.
7. DISCUSSION and BACKGROUND
The City's sign ordinance was last updated as part of a comprehensive Zoning Code update in
1995. Subsequent limited and focused revisions have occurred since that date. However, the
code has been largely unchanged for the last 25 years and is now antiquated.
On October 25, 2017, staff sent out a Request For Proposals for development of an updated sign
code. The overall objectives of this code update are to:
• Reasonably accommodate signage needs while promoting orderly development within the
City.
• Critically review and update existing standards to ensure they reflect present -day
practices and result in the high quality development expected in the City.
• Update existing standards to address the range of issues, land uses and development
environments in Orange.
ITEM 2 4/10/18
• Streamline our development review process and simplify our codes where possible.
A team of staff reviewed the proposals received and determined that staff and experience from
Lisa Wise Consulting, Inc., are best qualified to meet the City's needs. Lisa Wise's scope of
work includes providing a survey and summary of existing signs, assistance to City staff in
obtaining stakeholder input, providing a sign code diagnosis and report, providing an
administrative draft sign code, attending public meetings and, providing a final draft sign code.
A draft sign ordinance is anticipated to be presented to the Planning Commission and City
Council in late 2018.
The Agreement between Lisa Wise Consulting and the City is included as Attachment A. The
scope of work and cost proposal submitted by Lisa Wise Consulting is included as Exhibit A to
the contract.
Lisa Wise's cost proposal is for $72,860 plus a $7,140 contingency for a "not to exceed" contract
amount of $80,000.
8. ATTACHMENTS
A. Consultant Services Agreement between Lisa Wise Consulting, Inc. and the City
(includes scope of work and cost proposal as Exhibit A)
ITEM 3 4/10/18
CITY COUNCIL MINUTES APRIL 10, 2018
3. CONSENT CALENDAR (Continued)
3.11 Appropriation of $48,782.10 in revenue for sports field maintenance and renovation.
(C2500.N)
ACTION: Authorized the appropriation of $35,472.10 from revenue account
100.7001.42480.00000 (User Group Maintenance Fees) and $13,310 from revenue account
100.7022.42480.00000 (User Group Maintenance Fees) to 100.7022.51700.00000
(Contractual Services).
3.12 CLAIMS (C3200.0)
The following claim(s) have been received and investigated by the City Attorney's Office
and /or the Risk Manager. After a thorough investigation with the involved departments, it
is the recommendation of the City Attorney's Office that the claim(s) be denied.
a. Southern California Edison
b. Dusty Schorr
c. Eileen Falco
d. Catherine Keene Perkoski and Tom Perkoski
ACTION: Denied Claim(s) for damages and referred to City Attorney and Claims Adjuster.
3.13 Award of Contract for the Chapman Avenue and Lemon Street Traffic Signal
Improvements Project; Bid No. 178 -19. (A2100.0; AGR -6591)
ACTION: Awarded the contract in the amount of $275,224 to International Line Builders,
Inc.; and authorized the Mayor and City Clerk to execute on behalf of the City.
3.14 Consultant Services Agreement with Lisa Wise Consulting, Inc., to prepare an update
to the City's sign code. (A2100.0; AGR -6592)
ACTION: Approved the Consultant Services Agreement with Lisa Wise Consulting, Inc.
to update the City's sign code for an amount not -to- exceed $80,000.
3.15 Request for a 24 -month time extension to complete the construction phase for the
Tustin Street and Chapman Avenue Critical Intersection Widening from Orange
County Transportation Authority (OCTA). (A2100.0; AGR- S4000.S.3.7)
ACTION: Approved the Public Works Department's request for a 24 -month time extension
to complete the construction phase for the Tustin Street and Chapman Avenue Critical
Intersection Widening and authorized staff to submit the extension to OCTA for approval.
3.16 Number not used.
3.17 Purchase and installation of camera surveillance systems for Well 8, Well 20, and the
Water Division Headquarters. (A2100.0; AGR -6593)
ACTION: Awarded contract in the amount of $57,810 to Leverage Information Systems,
Inc.; and authorized the Mayor and City Clerk to execute on behalf of the City.
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