SR - - TENTH ANNUAL TASTE OF ORANGE MAY 3 2015AGENDA ITEM
March 8, 2016
TO: Honorable Mayor and
Members of the Cit Council
FROM: William Crouch
Community Develo ment Director
Irma Hernandez
Deputy City Manager
ReviewedNerifi
City Manage
Finance Dir ctor
To Be Pres ted By:
Irma Hernandez
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1. SUBJECT
Special Event Permit request from the Orange Blossoms an Auxiliary of the Assistance League
of Orange to host the 10 Annual Taste of Orange, on Sunday, May 1, 2016.
2. SUMMARY
Consider approval of a request from the Orange Blossoms to hold their annual "Taste of Orange"
event; and to authorize the sale and permit the purchase, possession, and consumption of
alcoholic beverages on a portion of the South Orange Street public parking lot for this event.
3. RECOMMENDATION 77::]
1. Approve the closure of a portion of the South Orange Street public parking lot for use by the
Assistance League of Orange, California, Inc., to hold their Annual "Taste of Orange" on
Sunday May 1, 2016; and
2. Authorize the sale and permit the purchase, possession, and consumption of alcoholic
beverages at the annual "Taste of Orange" event, on a portion of the South Orange Street
public parking lot pursuant to the requirements of Section 5.72.080 of the OMC; and
3. Approve waiver of $208 parking lot usage fee for this event.
4. FISCAL IMPACT
The applicant is responsible for all costs associated with the safe closure of the parking lot;
therefore, there will be no fiscal impact to the General Fund.
5. STRATEGIC PLAN GOAL(S)
Goal 5: Recognize, promote, and preserve Orange's rich heritage.
Strategy C: Increase activities, programs, and projects including partnerships with organizations
sharing interest in Orange's unique history.
6. GENERAL PLAN IMPLEMENTATION
Land Use Goal 5.0 — Maintain and enhance the vibrant, pedestrian - friendly, and livable character
of Old Towne's neighborhoods and commercial core.
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7. DISCUSSION
The Orange Blossoms (Assistance League) are planning their annual "Taste of Orange," to be
held on Sunday, May 1, 2016, from 3:00 p.m. to 7:00 p.m. at the Assistance League Chapter
House located at 124 South Orange Street in Old Towne Orange. This is their tenth annual
event. Prior to 2010 the entire event was held within their Chapter House footprint which was
approved at a staff level. With the success of their "Taste of Orange" event, the Orange Blossoms
began to utilize a portion of the City's South Orange Street parking lot in 2010, which required
City Council approval per OMC. The initial request was for use of the parking lot for overflow
purposes and only utilized the row of parking spaces closest to their Chapter House, with no
alcohol permitted in this area. Again the success of the event prompted the Assistance League in
2011 to request a larger portion of the lot for food and alcohol consumption. In 2012 the
Assistance League requested a significant portion of the lot which now closes approximately 100
public parking spaces in the South Orange Street lot and on Orange Street, from 6:00 am to 10:00
p.m. only on the day of the event (Sunday). Since the expansion of the event into the parking lot,
staff has not received any formal complaints from local merchants.
Staff recommends approval of the use of the public parking lot, alcohol usage, and waiver of the
$208 daily parking lot fee which is consistent with prior years. Since the request for usage of the
parking lot is by an Orange based non - profit, staff is recommending waiver of the costs
associated with the use of this lot. The Special Events committee has worked with the event
organizer to go over the event footprint, the safe closure of a portion of the South Orange Street
public parking lot, exits, event security, parking plans, notification of area residents and
businesses, and other event details. A condition placed by the Orange Police Department, as in
the past, is that since the "Taste of Orange" event permits alcoholic beverages and has an
anticipated attendance of over 500 attendees, they are required to have two officers on -site during
the event. The applicant will submit a bond to cover the anticipated cost of police officers and
other costs associated with this event. The Assistance League will be responsible for all costs
associated with the production of the event.
Special Event Permits are typically handled by the Community Development Department on an
administrative basis. However, this request must be brought to City Council for approval due to
the use of the parking lot, special alcohol requirements and fee waiver. Orange Municipal Code
(OMC 5.72.080) requires the approval of the City Council when alcoholic beverages are
consumed in public facilities and public places.
8. ATTACHMENTS
Attachment A - Notice of Special Event Application including request for parking lot use.
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3/8/16
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