SR - - 8TH ANNUAL TASTE OF ORANGE MAY 4 2014AGENDA ITEM
April 8, 2014
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TO: Honorable Mayor and
Members of the City Council
THRU: John W. Sibley
City Manager
FROM: Rick Otto
Interim Comm. evelopment
Director
ReviewedNe 'Bed By:
City Manager
Finance Dire or
To Be Present I
Hernandez
X Cons Calendar
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Plan/Environ
Irma Hernandez , �j
Deputy City Manager
1. SUBJECT
Special Event Permit request from the Assistance League of Orange, California, Inc to host the
8 Annual Taste of Orange, on Sunday, May 4, 2014.
2. SUMMARY
Consider approval of a request from the Orange Blossoms, an Auxiliary of Assistance League of
Orange, California, Inc., to hold their annual "Taste of Orange "; and to authorize the sale and
permit the purchase, possession, and consumption of alcoholic beverages on a portion of the
South Orange Street public parking lot during this event.
3. RECOMMENDATION
1. Approve the Special Event Permit with Assistance League of Orange, California, Inc., to hold
their Annual "Taste of Orange" on May 4, 2014; and
2. Authorize the sale and permit the purchase, possession, and consumption of alcoholic
beverages at the annual "Taste of Orange" event, on a portion of the South Orange Street
public parking lot pursuant to the requirements of Section 5.72.080 of the OMC.
4. FISCAL IMPACT
The applicant is responsible for all costs associated with the safe closure of the parking lot;
therefore, there will be no fiscal impact to the General Fund.
ITEM , 2 -7 / 7 1 4/8/14
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5. STRATEGIC PLAN GOAL(S)
Goal 5: Recognize, promote, and preserve Orange's rich heritage.
Strategy C: Increase activities, programs, and projects including partnerships with organizations
sharing interest in Orange's unique history.
6. GENERAL PLAN IMPLEMENTATION
Land Use Goal 5.0 — Maintain and enhance the vibrant, pedestrian- friendly, and livable character
of Old Towne's neighborhoods and commercial core.
7. DISCUSSION
The Orange Blossoms (Assistance League) are planning their annual "Taste of Orange," to be
held on Sunday, May 4, 2014, from 3:00 p.m. to 7:00 p.m. at the Assistance League Chapter
House located at 124 South Orange Street in Old Towne Orange. With the success of past "Taste
of Orange" events, the Orange Blossoms will be utilizing a significant portion of the South
Orange Street public parking lot to accommodate their expanded event. Permission for utilization
of the parking lot is also being considered by the Council at the April 8, 2014, Council meeting
as part of the annual Old Towne street and parking lot closures. This item is for approval of
alcohol usage in a public parking lot and overall approval of the Special Event Permit for the
event. Since the request for usage of the parking lot is by an Orange based non - profit, staff is
recommending waiver of the costs associated with the use of this lot. For other requests such as
filming production in Old Towne, a $208 daily fee is typically assessed for use of public areas
including the public parking lots.
The Special Events committee has worked with the event organizer to go over the event
footprint, the safe closure of the portion of the public parking lot, exits, event security (Reserve
Police Officers), parking plans, notification of area residents and businesses, and other event
details. A condition placed by the Orange Police Department in the past is that since the "Taste
of Orange" event permits alcoholic beverages and has an anticipated attendance of over 500
attendees, they are required to have two officers on -site during the event. The applicant will
submit a bond to cover the anticipated cost of police officers and other costs associated with this
event. The Assistance League will be responsible for all costs associated with the production of
the event.
Special Event Permits are typically handled by the Community Development Department on an
administrative basis. However, this request must be brought to Council for approval due to
special alcohol requirements. "Taste of Orange" will utilize a portion of a public parking lot
(South Orange St. lot) for the sale and consumption of beer and wine; therefore, Orange
Municipal Code (OMC 5.72.080) requires the approval of the City Council when alcoholic
beverages are consumed in public facilities and public places.
The Special Events Committee is in support of this application and the proposed parking lot
closure. Attachment A is the Special Event Application.
8. ATTACHMENTS
Attachment A - Notice of Special Event Application
ITEM 4/8/14
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