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AGR-7469 - CORNERSTONE COMMUNICATIONS & PUBLIC RELATIONS INCPROFESSIONAL SERVICES AGREEMENT Communications and Public Relations Services] THIS PROFESSIONAL SERVICES AGREEMENT (the "Agreement") is made at Orange, California, on this 27 b}h .day of r-uctry , 2023 (the "Effective Date") by and between the CITY OF ORANGE, a municipal corporation ("City"), and CORNERSTONE COMMUNICATIONS &PUBLIC RELATIONS, INC., a California corporation("Contractor"), who agree as follows: 1. Services. Subject to the terms and conditions set forth in this Agreement, Contractor shall provide to the reasonable satisfaction of City the services set forth in Exhibit"A," which is attached hereto and incorporated herein by reference. As a material inducement to City to enter into this Agreement,Contractor represents and warrants that it has thoroughly investigated and considered the scope of services and fully understands the difficulties and restrictions in performing the work. The services which are the subject of this Agreement are not in the usual course of City's business and City relies on Contractor's representation that it is independently engaged in the business of providing such services and is experienced in performing the work. Contractor shall perform all services in a manner reasonably satisfactory to City and in a manner in conformance with the standards of quality normally observed by an entity providing such services to a municipal agency. All services provided shall conform to all federal, state and local laws, rules and regulations and to the best professional standards and practices. The terms and conditions set forth in this Agreement shall control over any terms and conditions in Exhibit "A" to the contrary. Susan Galvan, Assistant City Manager ("City's Project Manager"), shall be the person to whom Contractor will report for the performance of services hereunder. It is understood that Contractor's performance hereunder shall be under the supervision of City's Project Manager(or his/her designee), that Contractor shall coordinate its services hereunder with City's Project Manager to the extent required by City's Project Manager, and that all performances required hereunder by Contractor shall be performed to the satisfaction of City's Project Manager and the City Manager. 2. Compensation and Fees. a. Contractor's total compensation for all services performed under this Agreement, shall not exceed TWENTY-NINE THOUSAND NINE HUNDRED DOLLARS and 00/100 ($29,900.00)without the prior written authorization of City. b. The above compensation shall include all costs, including, but not limited to, all clerical, administrative, overhead, insurance, reproduction, telephone, travel, auto rental, subsistence and all related expenses. 3. Payment. a. As scheduled services are completed, Contractor shall submit to City an invoice for the services completed, authorized expenses and authorized extra work actually performed or incurred. b. All such invoices shall state the basis for the amount invoiced, including services completed, the number of hours spent and any extra work performed. c. Payment shall constitute payment in full for all services, authorized costs and authorized extra work covered by that invoice. 4. Change Orders. No payment for extra services caused by a change in the scope or complexity of work, or for any other reason, shall be made unless and until such extra services and a price therefor have been previously authorized in writing and approved by City as an amendment to this Agreement. City's Project Manager is authorized to approve a reduction in the services to be performed and compensation therefor. All amendments shall set forth the changes of work, extension of time,and/or adjustment of the compensation to be paid by City to Contractor and shall be signed by the City's Project Manager, City Manager or City Council, as applicable. 5. Licenses. Contractor represents that it and any subcontractors it may engage, possess any and all licenses which are required under state or federal law to perform the work contemplated by this Agreement and that Contractor and its subcontractors shall maintain all appropriate licenses, including a City of Orange business license, at its cost, during the performance of this Agreement. 6. Independent Contractor. At all times during the term of this Agreement, Contractor shall be an independent contractor and not an employee of City. City shall have the right to control Contractor only insofar as the result of Contractor's services rendered pursuant to this Agreement. City shall not have the right to control the means by which Contractor accomplishes services rendered pursuant to this Agreement. Contractor shall, at its sole cost and expense, furnish all facilities, materials and equipment which may be required for furnishing services pursuant to this Agreement. Contractor shall be solely responsible for, and shall indemnify, defend and save City harmless from all matters relating to the payment of its subcontractors, agents and employees, including compliance with social security withholding and all other wages, salaries, benefits, taxes, exactions, and regulations of any nature whatsoever. Contractor acknowledges that it and any subcontractors, agents or employees employed by Contractor shall not,under any circumstances,be considered employees of City,and that they shall not be entitled to any of the benefits or rights afforded employees of City,including,but not limited to, sick leave, vacation leave, holiday pay, Public Employees Retirement System benefits, or health, life, dental, long-term disability or workers' compensation insurance benefits. 7. Contractor Not Agent. Except as City may specify in writing, Contractor shall have no authority, express or implied, to act on behalf of City in any capacity whatsoever as an agent. Contractor shall have no authority, express or implied, to bind City to any obligation whatsoever. 2 8. Designated Persons. Only, those qualified persons authorized by City's Project Manager, or as designated in Exhibit"A," shall perform work provided for under this Agreement. It is understood by the parties that clerical and other nonprofessional work may be performed by persons other than those designated. 9. Assignment or Subcontracting. No assignment or subcontracting by Contractor of any part of this Agreement or of funds to be received under this Agreement shall be of any force or effect unless the assignment has the prior written approval of City. City may terminate this Agreement rather than accept any proposed assignment or subcontracting. Such assignment or subcontracting may be approved by the City Manager or his/her designee. 10. Time of Completion. Except as otherwise specified in Exhibit "A," Contractor shall commence the work provided for in this Agreement within five(5)days of the Effective Date of this Agreement and diligently prosecute completion of the work or as otherwise agreed to by and between the representatives of the parties. 11. Time Is of the Essence. Time is of the essence in this Agreement. Contractor shall do all things necessary and incidental to the prosecution of Contractor's work. 12. Reserved. 13. Delays and Extensions of Time. Contractor's sole remedy for delays outside its control, other than those delays caused by City, shall be an extension of time. No matter what the cause of the delay,Contractor must document any delay and request an extension of time in writing at the time of the delay to the satisfaction of City. Any extensions granted shall be limited to the length of the delay outside Contractor's control. If Contractor believes that delays caused by City will cause it to incur additional costs, it must specify, in writing, why the delay has caused additional costs to be incurred and the exact amount of such cost at the time the delay occurs. No additional costs can be paid that exceed the not to exceed amount stated in Section 2.a, above, absent a written amendment to this Agreement. 14. Products of Contractor. The documents, studies, evaluations, assessments, reports,plans, citations, materials, manuals, technical data, logs, files, designs and other products produced or provided by Contractor for this Agreement shall become the property of City upon receipt. Contractor shall deliver all such products to City prior to payment for same. City may use, reuse or otherwise utilize such products without restriction. 15. Equal Employment Opportunity. During the performance of this Agreement, Contractor agrees as follows: a. Contractor shall not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, mental or physical disability, or any other basis prohibited by applicable law. Contractor shall ensure that applicants are employed, and that employees are treated during employment, without regard to their race, color, religion, sex, national origin, mental or physical disability, or any other basis prohibited by applicable law. Such actions shall include,but not be limited to the following: employment,upgrading, demotion 3 or transfer,recruitment or recruitment advertising,layoff or termination,rates of pay or other forms of compensation and selection for training, including apprenticeship. Contractor agrees to post in conspicuous places, available to employees and applicants for employment, a notice setting forth provisions of this non-discrimination clause. b. Contractor shall, in all solicitations and advertisements for employees placed by, or on behalf of Contractor, state that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, mental or physical disability, or any other basis prohibited by applicable law. c. Contractor shall cause the foregoing paragraphs (a) and(b)to be inserted in all subcontracts for any work covered by this Agreement, provided that the foregoing provisions shall not apply to subcontracts for standard commercial supplies or raw materials. 16. Conflicts of Interest. Contractor agrees that it shall not make, participate in the making, or in any way attempt to use its position as a consultant to influence any decision of City in which Contractor knows or has reason to know that Contractor, its officers, partners, or employees have a financial interest as defined in Section 87103 of the Government Code. 17. Indemnity. a. To the fullest extent permitted by law, Contractor agrees to indemnify, defend and hold City, its City Council and each member thereof, and the officers, officials, agents and employees of City(collectively the"Indemnitees") entirely harmless from all liability arising out of: 1) Any and all claims under workers' compensation acts and other employee benefit acts with respect to Contractor's employees or Contractor's subcontractor's employees arising out of Contractor's work under this Agreement, including any and all claims under any law pertaining to Contractor or its employees' status as an independent contractor and any and all claims under Labor Code section 1720 related to the payment of prevailing wages for public works projects; and 2) Any claim, loss, injury to or death of persons or damage to property caused by any act, neglect, default, or omission other than a professional act or omission of Contractor, or person, firm or corporation employed by Contractor, either directly or by independent contract, including all damages due to loss or theft sustained by any person, firm or corporation including the Indemnitees, or any of them, arising out of, or in any way connected with the work or services which are the subject of this Agreement, including injury or damage either on or off City's property; but not for any loss, injury, death or damage caused by the active negligence or willful misconduct of City. Contractor, at its own expense, cost and risk, shall indemnify any and all claims, actions, suits or other proceedings that may be brought or instituted against the Indemnitees on any such claim or liability covered by this subparagraph, and shall pay or satisfy any judgment that may be rendered against the Indemnitees, or any of them, in any action, suit or other proceedings as a result of coverage under this subparagraph. 4 b. To the fullest extent permitted by law, and as limited by California Civil Code 2782.8, Contractor agrees to indemnify and hold Indemnitees harmless from all liability arising out of any claim, loss, injury to or death of persons or damage to property to the extent caused by its negligent professional act or omission in the performance of professional services pursuant to this Agreement. c. Except for the Indemnitees, the indemnifications provided in this Agreement shall not be construed to extend any third party indemnification rights of any kind to any person or entity which is not a signatory to this Agreement. d. The indemnities set forth in this section shall survive any closing, rescission, or termination of this Agreement, and shall continue to be binding and in full force and effect in perpetuity with respect to Contractor and its successors. 18. Insurance. a. Contractor shall carry workers' compensation insurance and employers liability as required by law for the protection of its employees during the progress of the work. Contractor understands that it is an independent contractor and not entitled to any workers' compensation benefits under any City program. b. Contractor shall maintain during the life of this Agreement the following minimum amount of comprehensive general liability insurance or commercial general liability insurance: the greater of (1) Two Million Dollars ($2,000,000) per occurrence; or (2) all the insurance coverage and/or limits carried by or available to Contractor. Said insurance shall cover bodily injury, death and property damage and be written on an occurrence basis. c. Contractor shall maintain during the life of this Agreement, the following minimum amount of automotive liability insurance: the greater of(1) a combined single limit of One Million Dollars ($1,000,000); or (2) all the insurance coverage and/or limits carried by or available to Contractor. Said insurance shall cover bodily injury, death and property damage for all owned, non-owned and hired vehicles and be written on an occurrence basis. d. Any insurance proceeds in excess of or broader than the minimum required coverage and/or minimum required limits which are applicable to a given loss shall be available to City. No representation is made that the minimum insurance requirements of this Agreement are sufficient to cover the obligations of Contractor under this Agreement. e. Each policy of general liability and automotive liability shall provide that City, its officers, officials, agents, and employees are declared to be additional insureds under the terms of the policy, but only with respect to the work performed by Contractor under this Agreement. A policy endorsement to that effect shall be provided to City along with the certificate of insurance. In lieu of an endorsement,City will accept a copy of the policy(ies)which evidences that City is an additional insured as a contracting party. The minimum coverage required by Subsection 18.b and c, above, shall apply to City as an additional insured. Any umbrella liability 5 insurance that is provided as part of the general or automobile liability minimums set forth herein shall be maintained for the duration of the Agreement. f.Contractor shall maintain during the life of this Agreement professional liability insurance covering errors and omissions arising out of the performance of this Agreement with a minimum limit of One Million Dollars ($1,000,000)per claim. Contractor agrees to keep such policy in force and effect for at least five (5) years from the date of completion of this Agreement. g. The insurance policies maintained by Contractor shall be primary insurance and no insurance held or owned by City shall be called upon to cover any loss under the policy. Contractor will determine its own needs in procurement of insurance to cover liabilities other than as stated above. h. Before Contractor performs any work or prepares or delivers any materials, Contractor shall furnish certificates of insurance and endorsements, as required by City, evidencing the aforementioned minimum insurance coverages on forms acceptable to City,which shall provide that the insurance in force will not be canceled or allowed to lapse without at least ten(10) days' prior written notice to City. i.Except for professional liability insurance coverage that may be required by this Agreement, all insurance maintained by Contractor shall be issued by companies admitted to conduct the pertinent line of insurance business in California and having a rating of Grade A or better and Class VII or better by the latest edition of Best Key Rating Guide. In the case of professional liability insurance coverage, such coverage shall be issued by companies either licensed or admitted to conduct business in California so long as such insurer possesses the aforementioned Best rating. j Contractor shall immediately notify City if any required insurance lapses or is otherwise modified and cease performance of this Agreement unless otherwise directed by City. In such a case, City may procure insurance or self-insure the risk and charge Contractor for such costs and any and all damages resulting therefrom, by way of set-off from any sums owed Contractor. k. Contractor agrees that in the event of loss due to any of the perils for which it has agreed to provide insurance, Contractor shall look solely to its insurance -for recovery. Contractor hereby grants to City, on behalf of any insurer providing insurance to either Contractor or City with respect to the services of Contractor herein,a waiver of any right to subrogation which any such insurer may acquire against City by virtue of the payment of any loss under such insurance. 1.Contractor shall include all subcontractors, if any, as insureds under its policies or shall furnish separate certificates and endorsements for each subcontractor to City for review and approval. All coverages for subcontractors shall be subject to all of the requirements stated herein. 6 19. Termination. City may- for any reason terminate this Agreement by giving Contractor not less than five (5.) days' written notice of intent to terminate. Upon receipt of such notice, Contractor shall immediately cease work, unless the notice from City provides otherwise. Upon the termination of this Agreement, City shall pay Contractor for services satisfactorily provided and all allowable reimbursements incurred to the date of termination in compliance with this Agreement, unless termination by City shall be for cause, in which event City may withhold any disputed compensation. City shall not be liable for any claim of lost profits. 20. Maintenance and Inspection of Records. In accordance with generally accepted accounting principles, Contractor and its subcontractors shall maintain reasonably full and complete books, documents, papers, accounting records, and other information (collectively, the records")pertaining to the costs of and completion of services performed under this Agreement. City and its authorized representatives shall have access to and the right to audit and reproduce any of Contractor's records regarding the services provided under this Agreement. Contractor shall maintain all such records for a period of at least three (3)years after termination or completion of this Agreement. Contractor agrees to make available all such records for inspection or audit at its offices during normal business hours and upon three(3)days'notice from City;and copies thereof shall be furnished if requested. 21. Compliance with all Laws/Immigration Laws. a. Contractor shall be knowledgeable of and comply with all local, state and federal laws which may apply to the performance of this Agreement. b. If the work provided for in this Agreement constitutes a"public works," as that term is defined in Section 1720 of the California Labor Code,for which prevailing wages must be paid, to the extent Contractor's employees will perform any work that falls within any of the classifications for which the Department of Labor Relations of the State of California promulgates prevailing wage determinations, Contractor hereby agrees that it, and any subcontractor under it, shall pay not less than the specified prevailing rates of wages to all such workers. The general prevailing wage determinations for'crafts can be located on the website of the Department of Industrial Relations (www.dir.ca.gov/DLSR). Additionally,to perform work under this Contract, Contractor must meet all State registration requirements and criteria,including project compliance monitoring. c. Contractor represents and warrants that it: 1) Has complied and shall at all times during the term of this Agreement comply, in all respects, with all immigration laws, regulations, statutes, rules, codes, and orders, including, without limitation, the Immigration Reform and Control Act of 1986 IRCA); and 2) Has not and will not knowingly employ any individual to perform services under this Agreement who is ineligible to work in the United States or under the terms of this Agreement; and 7 3) Has properly maintained, and shall at all times during the term of this Agreement properly maintain, all related employment documentation records including, without limitation, the completion and maintenance of the Form I-9 for each of Contractor's employees; and 4) Has responded, and shall at all times during the term of this Agreement respond, in a timely fashion to any government inspection requests relating to immigration law compliance and/or Form I-9 compliance and/or worksite enforcement by the Department of Homeland Security, the Department of Labor, or the Social Security Administration. d. Contractor shall require all subcontractors or subconsultants to make the same representations and warranties as set forth in Subsection 21.c. e. Contractor shall, upon request of City, provide a list of all employees working under this Agreement and shall provide,to the reasonable satisfaction of City,verification that all such employees are eligible to work in the United States. All costs associated with such verification shall be borne by Contractor. Once such request has been made, Contractor may not change employees working under this Agreement without written notice to City, accompanied by the verification required herein for such employees. f.Contractor shall require all subcontractors or sub-consultants to make the same verification as set forth in Subsection 21.e. g. If Contractor or subcontractor knowingly employs an employee providing work under this Agreement who is not authorized to work in the United States, and/or fails to follow federal laws to determine the status of such employee,that shall constitute a material breach of this Agreement and may be cause for immediate termination of this Agreement by City. h. Contractor agrees to indemnify and hold City, its officers, officials, agents and employees harmless for, of and from any loss,including but not limited to fines,penalties and corrective measures City may sustain by reason of Contractor's failure to comply with said laws, rules and regulations in connection with the performance of this Agreement. 22. Governing Law and Venue. This Agreement shall be construed in accordance with and governed by the laws of the State of California and Contractor agrees to submit to the jurisdiction of California courts. Venue for any dispute arising under this Agreement shall be in Orange County, California. 23. Integration. This Agreement constitutes the entire agreement of the parties. No other agreement,oral or written,pertaining to the work to be performed under this Agreement shall be of any force or effect unless it is in writing and signed by both parties. Any work performed which is inconsistent with or in violation of the provisions of this Agreement shall not be compensated. 8 24. Notice. Except as otherwise provided herein, all notices required under this Agreement shall be in writing and delivered personally, by e-mail, or by first class U.S. mail, postage prepaid, to each party at the address listed below. Either party may change the notice address by notifying the other party in writing. Notices shall be deemed received upon receipt of same or within three(3) days of deposit in the U.S. Mail, whichever is earlier. Notices sent by e- mail shall be deemed received on the date of the e-mail transmission. CONTRACTOR" CITY" Cornerstone Communications &Public City of Orange Relations,Inc. 300 E. Chapman Avenue 9840 Research Drive, Suite 200 Orange, CA 92866-1591 Irvine, CA 92618 Attn.: Susan Galvan Attn.: Bill Rams Telephone: (949)200-6107 Telephone: (714) 744-2222 E-Mail: brams@cornerstonecomms.com E-Mail: sgalvan@cityoforange.org 25. Counterparts. This Agreement may be executed in one or more counterparts,each of which shall be deemed an original, but all of which together shall constitute one and the same instrument. Signatures transmitted via facsimile and electronic mail shall have the same effect as original signatures. Remainder of page intentionally left blank; signatures on next page] 9 IN WITNESS of this Agreement, the parties have entered into this Agreement as of the year and day first above written. CONTRACTOR" CITY" CORNERSTONE COMMUNICATIONS & CITY OF ORANGE, a municipal corporation PUBLIC RELATIONS, INC a California corporation By: Printeic Name: Ja4K ayMe44.tee-1 Thomas C. isela,Interim City Manager Title: Piet.u.Os,( By: 41{,U\-------'/ Printed Name: r. 1( f& wu Title: pr.'KG1 APPROVED AS TO FORM: Nathalie Adourian, Senior Assistant City Attorney NOTE:City requires the following signature(s) on behalf of the Contractor: 1)the Chairman of the Board,the President or a Vice-President,AND(2)the Secretary, the Chief Financial Officer, the Treasurer, an Assistant Secretary or an Assistant Treasurer. If only one corporate officer exists or one corporate officer holds more than one corporate office, please so indicate. OR The corporate officer named in a corporate resolution as authorized to enter into this Agreement. A copy of the corporate resolution, certified by the Secretary close in time to the execution of the Agreement,must be provided to City. 10 EXHIBIT "A" SCOPE OF SERVICES Beneath this sheet.] City Orange Proposal for City of Orange PREPARED FOR Aaron Schulze Senior Assistant to City Manager City of Orange PREPARED BY Bill Rams Cornerstone Communications Or I CORNERSTONE Table of Contents Letter 3 Project Overview 4 Scope of Work 5 About Us -6 Project Team 7 Case Studies 9 Project Fees 12 Letter Aaron Schulze Senior Assistant to City Manager City of Orange 300 E. Chapman Orange, CA 92866 Dear Mr. Schulze: Thank you for the invitation to submit a proposal to assist with your strategic communications and public information efforts. I've included samples of our work with government and private industry clients that showcases the breadth of our capabilities in helping build, enhance and protect brands and reputations. We would be more than happy to answer any questions and, of course, we very much look forward to the opportunity of being an extension of your team and a partner in the City's continued success. We look forward to hearing from you. Sincerely, Bill Rams Principal Cornerstone Communications 3 i roject .vervie k The Cityrecognizes the importance of havingthe best i.m, g p possible communications infrastructure, strategy and team w in place to achieve the following goals: At r Share news and information with residents, visitors, oca -t businesses and other stakeholders in a timely and f professional manner IIP ,' 3 tr..-, ii Use effective communications to support a sustainable, thriving City T Respond to crises in the most transparent and timely manner possible Is re...imil.,..,.......mp......... oxiewm.-.. * 4 frolav,:ift.,..X=1111., lima immise 4 il. yg.Ate " w Cornerstone Communications looks forward to working with you to help y1 achieve your communications and community engagement goals. f C j 50 Scope of Work Audit of City's social media and other communications and recommendations for enhancements Media relations Statements Press releases Op-eds Interviews/interview prep Work with reporters Research, as needed Social media consultation Video work Scripting Editing Filming Crisis communications General writing services Speeches Presentations Photography Provide social media, crisis consulting or other writing/graphic services, including: Assistance in designing and developing content for the district's newsletter Social media writing/responses Crisis response in the event of a tragic event About Us We offer the perfect marriage of media and public relations savvy. Our team includes both award-winning, veteran journalists from major media outlets and seasoned public relations, corporate communications and social media experts with a proven record of effective, strategic communications campaigns resulting in top-tier media placements, successful crisis communications and impactful community relations programs. Our strong approach and high ethical standards help our clients increase awareness, build trust and accomplish their communications goals. i ,, -.:, 2 f, ,,, , F y µ a t r . , , 1 i 1 .,, f , 4 ,, ; i,- .11 4,.... ! t f S p y t ::: I. i iv= t I 4 do-,,,, , 1- 11. ‘ li 6..7,. -.. z.,,, . ,....,-...14,. S . F 4' 4 t r4 a st+`a. difiii 4.--,• iii. i, i, a Project Team Bill Rams is co-founder of Cornerstone Communications, an Irvine-based public relations company. Merging traditional tactics and new tools such as social media, he has developed and managed successful communications programs that led to increased profits for private clients in real estate, law and education and heightened positive awareness for public ones in municipal and county government. Prior to founding Cornerstone, he spent five years as a media relations director at Irvine Company - and nine years before that as a police and investigative reporter at the Orange County Register. As a reporter, his journalism was evidence in former Sheriff Michael Carona's federal corruption trial and key evidence leading to the conviction of the killers of two doctors along Ortega Highway. He is a Cal State Fullerton graduate. John Christensen, Principal brings his 30-plus years as a strategic communications leader and co-founder of Cornerstone Communications. He previously served 10 years at the Irvine Company, where as vice president of media relations, John managed the company's daily media relations and crisis management for all of the various business divisions (corporate, apartments, office, residential home sales, retail). He provided strategic communications counsel to senior management and participated in the creation of communication strategies and initiatives to advance the company's efforts to secure development approvals and maintain the company's ima e.p Pp9 John joined the Irvine Company after spending a decade with the Portland Trail Blazers of the National Basketball Association. As the Director of Sports Communications, he served as the club's liaison between the media and the team, coordinating requests from local, national and international media. He was also invited by USA Basketball to serve as part of the communications team supporting the 1992 "Dream Team," which won the Gold Medal in the Summer Olympics in Barcelona, Spain. Kathleen Freed, Principal Kathleen brings senior executive level management and communications experience with a long history of working in the public and private sectors. She has proven success in designing and managing multifaceted communications campaigns that include media relations, internal communications, community relations, public affairs, event planning and interactive marketing. She co-founded Cornerstone Communications after serving 12 years as part of the senior executive management team at the Irvine Company. During her tenure, she provided strategic counsel on approach, positioning and execution of the company's open space and education communications campaigns, designed to support business plan goals and reinforce the company's brand. She previously spent 10 years as a policy advisor on social service, land use planning and environmental issues at the County of Orange, also serving as an advisor to the County's CEO during a time of fundamental change for the organization. She led the design and implementation of an integrated strategic planning process that resulted in corporate visioning, restructuring, business planning and performance measurements. ry "Fd c' fa.+ ,.-. r c aM y,A a4.; Ys+t-..: C>a%"®. , ,:.. t" +J sn te. r 1 . "" Wn: +,. ,w.m;M ' a r c a Si, 3I' ' r., ^i . „+....: Project Team' N a a, , " k .. M T" a ,;,, µ , wmt4. , r' . ar-- ,Ms M S F Y a rc b t . . "; . • °.N, , t ; 1" I ;a" Y , i ,7„:§ Elysse James has more than 12 years of journalism experience, including nine years as a reporter and editor Y at The Orange County Register covering crime and safety, countywide education, local government, news, features, and business. Since joining Cornerstone, she has served as project manager to key clients including the City of Westminster, Capistrano Valley Unified School District and First 5 California. Elysse is adept at creating communications plans, writing and editing. She has helped secure placement for her clients in major publications and media outlets locally and nationally. Elysse is also part of Cornerstone's Behind the Badge team, providing content strategy for social media channels and contributing to BTB's engagement of millions per month. Mike Cisneros is a media professional who has more than 20 years of experience in all areas of communications, including journalism, media relations, client services and more. After graduating from the University of Southern f California, he first worked in sports, writing for FoxSports.com and later doing media relations for the Anaheim if Ducks and the World Series-winning Anaheim Angels. He worked for 15 years at the Orange County Register later expanded to become the Southern California News Group), working his way up from education reporter to designer to city editor and finally as the Director of Digital Production, overseeing all digital aspects of 11 news properties. He also worked in the Communications Department at the OC Fair & Event Center before coming onboard at Cornerstone Communications in 2020. Case Study — Behind The Badge 000,_ 17 i -II' ' '.: Overview Behind the Badge shares news thill Behind the Badge and features from a public-safety perspective reporting on stories the mainstream media can't or rapoloy.won't - about the men and women who keep us safe. Results j We have published 5,000 articles z and videos, amassed more than 150,000 social media fans, reached i WSU aut officals Implement new strategies to combat mans.* tens of millions of people and have violent inmate ailtwe 00,..,,,o,,,,,.,, H._a won more than 50 awards from the pp®©p.0 Orange County Press Club. The RIB Behind the Badge content has been picked up by local, regional and national media. a, w,.mr aam I yea 4# sw aN H am Behind the Badge 4e 1 r. A S e d r y I 'Cut from the same cloth'.Anaheim medics an integral part of SWAT team A sn e.x,.rtwtN ic.am„ wz a.e...a. 131301:1© tw Aspiring firefighter,21,now a cadet,has conquered a variety of sports,artistic pwswts Case Study — CUSDInsider Overview CUSD Insider As the mainstream media continues to change, CUSDlnsider.org has become a valued news source C CUAYI$INANO SD Insider for Capistrano Unified School District families, dr- employees and community members. Oil 'IS lif.:44 Results In just over a year, we have published hundreds of articles and videos, amassed more than 250,000 readers, generated several follow-up articles from San Juan Hills High School grads celebrate the mainstream media and earned an Orange unforgettable year'with commencement ceremony County Press Club award for photography. CUSD InsiderCUSDInsider 7 Irr%° a „ . gym . x "a qu. aq opo Community Oak Grove ElementarySchool Dog Offers a Helping Pat Students and Staff CUSS i 0 October Sr.20* 7". ' . S it +-E - 160 He's good with kids,he's a really good listener and he's a joy to be al S .Meet Trinidad,a four-legged 14 a. 4 far yr.,a Y A Capo Valley basketball player dedicates Capistrano Unified principal connects with season to Kobe and Gianna Bryant and students,parents with Capo Toon Time other helicopter crash victims Case Study — Hoag Memorial Hospital agt TYKTI T ® THE ORANGE COUNTY Overview i. 1111 ...... REGISTER Position Hoag as a trusted and nationally recognized health care t— leader by garnering a steady Hoag Hospital Newport Beach Hoaguses virtual realityto take surgery into a new Makes Hospitals s ins List of Top ry and consistent stream of positive SO BestHospitaLsinAmerica dimension l)000 press to aid in increasing patient 1 population and distinguishing Hoag r" from other hospitals in the region.5o`Best HOSPITALS Mg t, Results ORANGE COUNTY BUSINESSJou RNA I. Since our engagement began in 2012, Cornerstone Communications I/' v has secured 1,500 stories in local, a..4 regional, national and health trade F publications including the New York look Times, U.S. News & World Report, ABC News, Inside Edition, the Orange County Business Journal, s m ..--. 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'''''''''''' I ilia laillli " i * 4*.,i.* N,.;V:. . . . t r r tt', atIWr. ti fir-00.00i 1r ta. t". 044 f a*',1 fit'..:,.y_ yr, s iri, ils Thank you for considering Cornerstone Communications as your strategic communications partner. We would be honored to work collaboratively with you and your team. We look forward to your feedback.