RES-ORA-0396 West Chapman Avenue Reinvestment Programs EstablishmentRESOLUTION NO. ORA-
0396 A RESOLUTION OF THE
ORANGE REDEVELOPMENT AGENCY
ESTABLISHING THE WEST CHAPMAN A VENUE
REINVESTMENT
PROGRAMS.WHEREAS, by Ordinance No. 37-84 adopted on November 20,1984, the
City Council of the City of Orange adopted and approved a certain Redevelopment Plan (
the "Redevelopment Plan") for the Southwest Redevelopment Project Area, which was thereafter amended
by (i)Ordinance No. 20-86 adopted on July 15, 1986, (ii) Ordinance No. 24-88
adopted on July 12,1988, and (iii) Ordinance No. 17-96 adopted on July 9,
1996 (the "Redevelopment Project"); and WHEREAS, pursuant to the Community Redevelopment Law
of the State of California Health and Safety Code Sections 33000 et seq.),
the Orange Redevelopment Agency (the Agency") is carrying out the Redevelopment Plan for
the Redevelopment Project in the redevelopment
area (the "Project Area"); and WHEREAS, in furtherance ofthe Redevelopment Project
and pursuant to Section 33445 of the Community Redevelopment Law, the Agency desires
to establish three programs, which are more particularly described on Exhibit "A" attached hereto. under
which it will loan funds from the tax increment revenues of the Project Area, bond proceeds, and
any other funds of the Agency legally available therefor, to owners or
business tenants within the Redevelopment Project who are located along Chapman Avenue between Main Street on
the east and the City boundaries on the west and who qualify therefor under the terms
and
provisions of the programs;and WHEREAS, the Board of Directors of the Agency desires
to appropriate an initial sum of $500,000 for the programs; provided, however, that
said appropriation does not presently constitute a pledge of any particular funds and is and shall be subordinate
to any pledge or other commitment of the Agency made in connection with any Agency
bonds,
now or hereafter issued;and WHEREAS, the Board of Directors of the Agency has duly considered
all of the terms and conditions of the proposed programs in the form attached hereto as
Exhibit "A" and believes that such programs are in the best interest of the City and the health, safety,
morals and welfare of its residents, and in accord with the public purposes and provisions of
applicable State
and local law and requirements.NOW, THEREFORE, the Orange Redevelopment
Agency
does hereby resolve as follows:Section 1. Each ofthe foregoing
recitals is
Section 2. The programs, as described in Exhibit "A" attached hereto, are hereby
approved and the use of $500,000 in Agency funds for the purposes described in Exhibit "A"
will be of benefit to the Project Area.
Section 3. The General Counsel is hereby authorized and directed to prepare all
documents necessary to implement the programs.
Section 4. The Executive Director, or his designated representative, is authorized, on
behalf of the Agency, to take such steps and execute such documents on behalf of the Agency as
are necessary and appropriate for the implementation of the programs to qualified owners and
tenants.
Section S. The Agency's Fiscal Year 2001-02 is amended by transferring $500,000
from the unappropriated reserves in the Southwest Project Debt Service Fund (Fund 981) to
the Southwest Project Operations Fund (Fund 920) and thereafter appropriating a like amount to
the West Chapman Reinvestment Program project account (920-9811-
485702-9877) for the purposes described in
Exhibit "A" attached hereto.Section 6. The officers and employees of the Agency are
authorized and directed, jointly and severally, to make such other revisions, changes in summaries, fund
totals, grand totals, and other portions of the budget document as shall be necessary to
reflect
said transfer and appropriation.Section 7. The officers and employees of the Agency are
authorized and directed, jointly and severally, to do any and all things necessary or advisable in order
to effectuate the purposes of this resolution, and all actions previously taken by such officers
and employees in connection with the programs
are ratified and approved.ADOPTED this
10th
day ofJuly, 2001.ATTEST:lerk of
the Orange Redevelopment Agency Reso No.
I hereby certify that the foregoing Resolution was duly and regularly adopted by the
Orange Redevelopment Agency at a regular meeting thereof held on the 10th day of July, 2001.
AYES: DIRECTORS:
NOES: DIRECTORS:
ABSENT: DIRECTORS:
ABSTAIN: DIRECTORS:
Reso No. ORA-
0396 SLATER, ALVAREZ, MURPHY, COONTZ,
CAVECCHE
NONE
NONE
NONE lerk ofthe Orange Redevelopment
Agency 3
WEST CHAPMAN AVENUE
Reinvestment Programs
OVERVIEW
West Chapman Avenue is a vital corridor to the City of Orange and the surrounding region. This
two-mile passageway links the City's most important visitor attractions, The Block at
Orange and Old Towne Orange. It also serves as a gateway to Orange from the Anaheim resort
and stadium areas, providing an opportunity to capture a portion of the 30 million tourists who
visit these venues annually. West Chapman Avenue is also an important source of retail
and professional services for the surrounding residential neighborhoods. hnproving the
West Chapman Avenue streelSCape will effect positive change and promote economic
development
activities.Plans are currently underway to widen West Chapman Avenue from Main Street to the
Orange Freeway (SR-57) in the next 2-3 years. The improvement project will
widen West Chapman Avenue from two to three lanes in each direction as well as significantly
improve traffic flow along the Avenue. It is critical that the design and character of the
properties along West Chapman Avenue promote a positive,
aesthetically pleasing image.Proposed is the West Chapma;1 Avenue Reinvestment Strategy comprised
of three specialized programs. The programs are tailored to encourage property owners/tenets
to upgrade signage,enhance landscape treatment, and improve exterior f~ades along West
Chapman Avenue, The programs offer financial assistance in the form of loans to encourage
new investment, leverage private investment, enhance and increase property values,
facilitate needed building improvements, and assist in business attraction
and expansion
efforts.PROGRAM HIGHLIGHTS Sign Enhancement and Replacement Incentive ("SERI") Program - Matching
Loan Program The SERI Program is a SO/50 Matching Loan program available for signage
upgrades. This program is geared to assist property owners/tenets to promote their businesses
while creating more attractive signage. SERI offers property owners the needed financial assistance
to help remove existing signs and upgrade/construct signs that meet building and
safety codes.No interest SO/50 Matching Lou" Funds up to $25,000 for new freestanding
and/or
building signs.Funds may be used for sign removal, new sign design concept, replacement
sign costs,permits and fees, and electrical work related to
sign installation.New sign design must be approved by both City
and Agency.Loan amount will be forgiven over a period of five years as long as
Applicant meets certain conditions and business continues operations and/or property has
not
changed ownership. 'West Chapman Avenue
Reinvestment Programs 6114101/wc reinvestment
Landscape Enhancement Incentive Financing Program ("LEIF") - Matching Loan Program The
LEIF Program is a loan program for landscape enhancement. LEIF is specially tailored to assist
properties impacted by the widening of West Chapman Avenue. This program is intended to
provide property owners/tenets with financial assistance to enhance their properties through landscape
treatments. U'Iderthe LEIF program, property owners can pursue much needed aesthetic
improvements to their property thereby creating an environment more attractive,inviting
and conducive for business activity.No
interest 50/50 Matching Loans Funds up to S50,ooo for landscape enhancements.Funds
may only be used for landscaping design and plans, construction of landscape improvements
including planting, trees, shrubs, and installation of irrigation system.Both
City and Agency must approve all final landscape plans.The
loan amount will be forgiven over a period of five years as long as the Applicant meets
certain conditions and business continues operations and/or property has not changed
ownership.Commercial
Area Rehabilitation and Enhancement ("CARE") - Low-Interest Rate Loan Program
The
CARE loan program is a below market interest rate loan program created to meet the needs of
property owners to fund exterior f~e and other site improvements that are necessary to improve
the visual appearance of the buildings that front West Chapman Avenue.Loans
of S5,000 up to a maximum of S250,Ooo.Fixed
two percent (2%) interest rate Term
ofloans 1)
Under SIO,ooo (maximum of5 years)2)
SIO,OOO - S100,OOO (10 years)3) S100,
OOO and higher (IS years)Loans under
S25,OOO may be unsecured.Loans S25,
ooo or greater will require collateral.Loans may
be used for exterior fa~ade treatment, architect fees, utility undergrounding,parking and
other site improvements.20% forgiveness
of original principal loan if timely payments made on first 80%.West Chapman
A venue Reinvestment Programs 6/1
4/0 I Iwc reinvestment strategy program
f1)
n
s
l~
JQ =
f1)
f1)
f1) =s
f1)
Q
f
Q
JQ
f
S
I!
d
Sf
I>
JP'~
i. ,',/ !." ". . ..'~ .i;<:,;
1~
t~
r,;:;:It,
I",. ,T flFD:~Jl
5T
LEJ m\TlTI][
r=fiml'
I~
WmFl ORII ~.