07-15-20 765 The City Drive South - Master Sign Program (DRC 5004-20)AGENDA ITEM
DESIGN REVIEW COMMITTEE
July 15, 2020
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1. SUBJECT
2. SUMMARY
3. RECOMMENDED ACTION
4. BACKGROUND INFORMATION
4. PROJECT DESCRIPTION
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DRC ITEM 3· d"" 1 07/15/2020
5. EXISTING SITE
6. EXISTING AREA CONTEXT
7. ANALYSIS AND STATEMENT OF THE ISSUES
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8. ADVISORY BOARD RECOMMENDATION
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DRC ITEM �.'2Y 2 07/15/2020
9. PUBLIC NOTICE
10. ENVIRONMENTAL REVIEW
11. STAFF RECOMMENDATION AND REQUIRED FINDINGS
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12. CONDITIONS
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13. ATTACHMENTS
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Att:A Y
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N:\CDD\PLNG\Applications\Design Review\DRC 5004-20 765 The City Sign Program\DRC Reporl_v3.docx
DRC ITEM :,.Y 4 07/15/2020
Vicinity Map
Design Review No. 5004-20
765 The City Drive South
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CITY OF ORANGE
COMMUNITY DEVELOPMENT DEPARTMENT
ATTACHMENT NO. 1
DRC NO. 5004-20; 765 THE CITY DR.
MASTER SIGN PROGRAM
VICINITY MAP
July 15, 2020 DRC Meeting
731 N. MAIN ST.
ORANGE, CA 9:2868
Letter of Explanation/Justification
Date:
To:
Company:
From:
RE:
Wednesday, April 8, 2020
The Planner at the City of Orange
City of Orange - Planning Department
Ashley Yu
Master Sign Program for 765 The City - Correction #1
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ATTACHMENT NO. 2
DRC NO. 5004-20; 765 THE CITY DR.
MASTER SIGN PROGRAM
LETTER OF JUSTIFICATION
July 15, 2020 DRC Meeting
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22 FREEWAY
THE CITY DRIVEW ME
M
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SIGN PROGRAM
FOR
ADDRESSES:
ZONING:
BUILDING STORIES:
VICINITY MAP:
765 The City Drive South Orange, CA
Urban Mixed Use
Four
BUILDING PROPERTY OWNER:
PARKE MILLER
LINCOLN PROPERTY COMPANY
19600 FAIRCHILD RD SUITE 100
IRVINE, CA 92612
PROGRAM DESIGNER:
JB3D
731 N. Main Street
Orange, CA 92868
714.744.2300
765 THE CITY
NOT TO SCALE
APRIL 7, 2020
765 THE CITY
SIGN PROGRAM
TABLE OF CONTENTS
1.0 Introduction
2.0 Sign Summary
2.1 Project Font
2.2 Colors and Materials
2.3 Tenant Signage: General Guideline
3.0 Sign Location Plan
4.0 Sign Type A Main ID Monument
5.0 Sign Type B Wall Tenant Sign
6.0 Sign Type C Building Address
7.0 Sign Type D Main Monument
8.0 Sign Type E DirectionalN
ATTACHMENT NO. 4
DRC NO. 5004-20; 765 THE CITY
DR. MASTER SIGN PROGRAM
PROJECT PLANS (DATED
04/13/20)
July 15, 2020 DRC Meeting
This sign program/criteria establishes requirements for the design and fabrication of signage at 765 The City. The objective is to create unique and high quality
signage, which is an integral part of the architecture and image of 765 The City. The intent of this sign criteria is to ensure that tenant signage is designed and
executed in a manner that will achieve these objectives while providing superior identification of tenants and tenants’ businesses, including incorporation of
brand identification. All tenant signage shall be subject to landlord’s approval as provided in this criteria where consistent with this criteria. All signage must
comply with all applicable codes and standards. All signs shall be maintained in good repair. Landlord shall be responsible for the timely removal of and
replacement of any sign deemed by the City in need of repair.
Tenant Signage Submission:
These signage requirements and approvals processes have been reviewed by the City of Orange. The guidelines are specific to 765 The City and may differ from
the general requirements for signage in other parts of the City. However, as signage is an integral part of the development of 765 The City, these more specific
requirements have been adopted. The Landlord, through his Design Consultant, must approve any and all signage prior to submittal to the City of Orange
Planning and Building Divisions. The City will not issue signage permits without documents including shop and engineering drawings indicating the Design
Consultant’s or designee’s approval.
Submit final detail drawings to the Design Consultant for review and approval. Incomplete submissions to the Design Consultant will be returned without review.
The submission must include the size and dimensions of all signs, letter heights, materials, specified colors and color chips, mounting details of all signs, graphic
representation of all signage in relation to the storefronts, including exact location of signs, and any other requirements specified by the City of Orange Planning
and Building Divisions. Only when the final design sets have been returned with the Design Consultant’s approval may the tenant apply for City approval. Tenant
shall submit plans and other required materials to the City of Orange Planning and Building Divisions for sign permit and building permit pursuant to the city’s
application processes.
INTRODUCTION PAGE 1.0
765 THE CITY
SIGN PROGRAMAPRIL 7, 2020
PURPOSE
SIGN
LOCATIONDESCRIPTIONSIGN TYPEMAX. QUANTITYMAX. SIGN AREAMAX. LETTER HEIGHTMAX. HEIGHT OF SIGNLOGOS ALLOWEDILLUMINATION PERMITTEDA
B
C
D
E
Main ID Monument
Wall Tenant Sign
Building Address
Main Monument
Directional
Project ID & Address
Tenant Identification
Address Identification
Tenant Identification
Wayfinding
Ground
Building
Building
Ground
Ground
1
8
1
1
1
41 SF
Varies
12 SF
32 SF
13 SF
29"
3'0"
27”
7 1/2"
2"
5'2"
3'0"
27”
4'6"
5'0"
Yes
Yes
No
Yes
Yes
Yes
Yes
Yes
Yes
No
765 THE CITY
SIGN PROGRAMAPRIL 7, 2020
SIGN LOCATION PLAN PAGE 2.0
PROJECT FONT
Futura PT Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
765 THE CITY
SIGN PROGRAM
Deliveries
PAGE 2.1
APRIL 7, 2020
COLORS AND MATERIALS
Matthews Paint
MP 78A-1A
Jet Black
Matthews Paint
MP 32071
White Wonder
765 THE CITY
SIGN PROGRAM
Matthews Paint
MP 41342SP
Brushed Aluminum
PAGE 2.2
APRIL 7, 2020
765 THE CITY
SIGN PROGRAM
TENANT SIGNAGE: GENERAL GUIDELINE
Sign Location
Maximum Sign Area:
Maximum Sign Width:
Maximum Sign Depth:
Maximum Sign Height:
Tenant signs are allowed at any elevation not within the tenants’ building frontage. However, tenant sign
locations require approval from Building Ownership Association per lease agreement based on each tenant’s
office space size and duration of occupancy.
Per city sign ordinance, sign area is typically limited by section 17.36.080.B.1. ‘The total area of wall signs per
building elevation is limited to one square foot of sign area per lineal foot of that building elevation. Wall signs
for individual tenants shall not exceed one square foot of area per lineal foot of a tenant building frontage.’
See Method 1 on page 2.4.
If the sign is located in an elevation not adjacent to the tenant leased space, tenant leased space frontage is
used to calculate the allowable sign area. The sign area shall not exceed one square foot of area per lineal foot
of a tenant leased space frontage. See Method 2 on page 2.4.
Whether the sign area is based on tenant building frontage or tenant leased space frontage, a sign width
cannot exceed the maxium width shown on pages 5.1-5.3 based on sign locations.
12” Max from the wall surface per city sign ordinance Section 17.36.080.E.
24” or 36” Max based on its location. Per city sign ordinance 17.36.080.C, ‘A wall sign shall be limited by a ratio
of 2:3, so that a sign is sufficiently buffered by space at the top and bottom. Sign height shall not exceed a
dimension that is greater than two-thirds (2/3) of the height of the vertical surface (or plane) upon which it is
located.’
PAGE 2.3
APRIL 7, 2020
765 THE CITY
SIGN PROGRAM
TENANT SIGNAGE: GENERAL GUIDELINE
TENANT
B
TENANT
A
METHOD 1
SIGN PLACEMENT
FOR TENANT A
METHOD 2
SIGN PLACEMENT
FOR TENANT B
SAMPLE PLACEMENT OF TENANT SIGNAGE
FRONTAGE
LENGTH B
PAGE 2.4
APRIL 7, 2020
FRONTAGE
LENGTH A
Method 1: Sign area based on building frontage
Building frontage is used to calculate the allowable sign area when the sign is adjacent to the tenant space.
Method 2: Sign area based on leased space frontage
Leased space frontage is used to calculate the allowable sign area when the sign located on an elevation not adjacent to the tenant
space. Leased space frontage is determined by the width of the leased tenant space.
N
THE CITY DRIVE SOUTH
W MEMORY LANE
SIGN LOCATION PLAN
765 THE CITY
SIGN PROGRAM
N
DN
DNN DND
DND DNN
ELEV. #2ELEV. #1LEV. LEV.
WOMEN'S MEN'S
B
B
B
C
B
B
B
LEGEND
B
D
E
C
A
Plans showing exact position of
signs to be submitted along with
permit application.
Main ID Monument
Wall Tenant Sign
Building Address
Main Monument
Directional
D
E
A
246'-0"+/-
WEST
123'-0"+/-
SOUTH
123'-0"+/-
NORTH
PROPERTY LINE
SEE PAGE 3.1
APRIL 7, 2020
PAGE 3.0
101'-0" +/-
EAST
THE CITY DRIVE SOUTH
W MEMORY LANE
SIGN LOCATION PLAN
765 THE CITY
SIGN PROGRAM
19'-0" MIN TO
FACE OF CURB
6'-0" MIN TO
PROPERTY LINE EPROPERTY LIN
E
APRIL 7, 2020
PAGE 3.1
N
1/16" = 1'
THE CITY DRIV
E
S
O
U
T
H
SIGN TYPE A
MAIN ID MONUMENT
Sign Purpose:
Location:
Maximum Number:
Orientation:
Maximum Sign Area:
Max. Character Height:
Sign Copy:
Sign Construction/Material:
Illumination:
Logo:
Letterstyle:
Color:
To identify the name of site/project.
Located near building entry facing the main driveway.
One
Facing incoming traffic at main driveway.
41 SQFT
29"
Name of Project and project addresss
Smooth, durable, non-weathering sign fabricated with non-ferrous metals such as aluminum. Base of sign to be
protected with a concrete mow strip or pad, bark and mulch, or rock cobble bed.
Internal illumination of push thru graphics or individual channel letters is permitted. Exposed neon lighting,
conduit and raceways are prohibited.
Permitted, if approved by the Building Ownership Association, or otherwise will be in project font.
Futura PT Medium
White, Black and silver
765 THE CITY
SIGN PROGRAMAPRIL 7, 2020
PAGE 4.0
SIGN TYPE A
MAIN ID MONUMENT
EXISTING CONDITION
ILLUMINATED 8” DEEP
CHANNEL LETTERS
INTERNALLY ILLUMINATED
PUSH THRU ACRYLIC LETTERS
WITH PERFORATED VINYL FACE
CONCRETE MOW STRIP OR PAD,
BARK AND MULCH, OR ROCK
COBBLE BED BELOW SIGN
FABRICATED ALUMINUM SIGN
WITH PAINTED FINISH
7'-10"
5"
29"
5'-2"
765 THE CITY
SIGN PROGRAM
SCALE: 3/8” = 1’-0”
APRIL 7, 2020
PAGE 4.1
5'-4"
SIGN TYPE B
WALL TENANT SIGN
Sign Purpose:
Location:
Maximum Number:
Orientation:
Maximum Sign Area:
Max. Character Height:
Max. Sign Width:
Sign Copy:
Sign Construction/Material:
Illumination:
Logo:
Letterstyle:
Color:
To identify tenants occupying the building.
Located at top of building.
Eight; One per tenant
Parallel to wall facing public right of way. Depending on location, left or right justified.
Varies per elevation and location of signage relative to tenant space. See pages 2.3-2.4.
3'0" or 24” based on location of signs. See pages 5.1-5.3
Varies per elevation. See pages 5.1-5.3. Also, refer to pages 2.3-2.4.
Tenant name and/or logo
Individual channel letters only in non-ferrous metals such as aluminum. Letter faces in white or day/night acrylic
if illuminated. No cabinet signs or cloud signs are permitted. No exposed wiring is permitted. All hardware
shall be of non-ferrous metals. Vinyl, or similar, letters and backgrounds are prohibited.
Internally illuminated letters are permitted. Exposed neon lighting and conduit are prohibited.
Permitted, if approved by the Building Ownership Association, or otherwise will be in project font.
If approved by the Building Ownership Association, tenant logotype/font are permitted. Otherwise, tenant
names will be in project font.
Black if not illuminated / Black or Silver returns with white or black face if illuminated
765 THE CITY
SIGN PROGRAMAPRIL 7, 2020
PAGE 5.0
SIGN TYPE B
WALL TENANT SIGN
B B
7'-0"36"MAX
ENLARGED VIEW 3/32” = 1’
WEST ELEVATION SIGN AREA MAX PER SIGN 90 SQFT AT TOP
WEST ELEVATION SIGN AREA MAX PER SIGN 30 SQFT AT LOWER LEVEL
765 THE CITY
SIGN PROGRAM
246'+/-
30'-0" MAX
1” = 30’WEST ELEVATION
APRIL 7, 2020
PAGE 5.1
N
ENLARGED VIEW 3/32” = 1’
24"MAX 4'-8"
15'-0" MAX
SIGN TYPE B
WALL TENANT SIGN
765 THE CITY
SIGN PROGRAM
SOUTH
B
123'+/-
1” = 30’
APRIL 7, 2020
PAGE 5.2
N
B
7'-0"36"MAX
ENLARGED VIEW 3/32” = 1’
SOUTH ELEVATION SIGN AREA MAX PER SIGN 57 SQFT
SOUTH ELEVATION SIGN AREA MAX PER SIGN 66 SQFT
ENLARGED VIEW 3/32” = 1’
7'-0"36"MAX
19'-0" MAX
22'-0" MAX
NORTH
SIGN TYPE B
WALL TENANT SIGN
765 THE CITY
SIGN PROGRAM
24"MAX 4'-8"
33'-0" MAX
APRIL 7, 2020
PAGE 5.3
N
B
B 123'+/-
7'-0"36"MAX
ENLARGED VIEW 3/32” = 1’
NORTH ELEVATION SIGN AREA MAX PER SIGN 57 SQFT AT TOP
NORTH ELEVATION SIGN AREA MAX PER SIGN 66 SQFT AT LOWER LEVEL
19'-0" MAX
ENLARGED VIEW 3/32” = 1’
1” = 30’
SIGN TYPE B
WALL TENANT SIGN - REFERENCE 1
MOUNT TO
WALL WITH
HILTI TOGGLER
OR SIMILAR
CHANNEL
LETTER
OPTION TO MOUNT
ON SIGN RAIL. RAIL TO MOUNT
TO WALL WITH HILTI TOGGLER
OR SIMILAR
765 THE CITY
SIGN PROGRAMAPRIL 7, 2020
PAGE 5.4
*To be used as reference for metal panel or drywall mount.
Sign contractor to survey and determine appropriate hardware for attachment.
2" MAX
12" MAX
SIGN TYPE B
WALL TENANT SIGN - REFERENCE 2 PAGE 5.5
765 THE CITY
SIGN PROGRAMAPRIL 7, 2020
SIGN RAIL
CHANNEL LETTER
SIGN RAIL CRITERIA
EXAMPLE USING PROJECT FONT
EXAMPLE USING SAMPLE LOGO
• Sign rail shall be minimal in its dimensions to provide only structural support and attachment points for channel letters. It shall be painted
to match the color of the wall to minimize visibility. 2 Rails maximum per tenant name.
• Rail length depends on the width of the entire tenant name. Rail shall not be exposed to the left of the first letter or to the right of the
last letter. Please see below for examples.
• Only wiring for electrical permitted inside the rail. It shall not house large electrical components such as a driver. Driver to be located at
an accessible, remote location.
SIGN RAIL
CHANNEL LETTER
SIGN TYPE C
BUILDING ADDRESS
Sign Purpose:
Location:
Maximum Number:
Orientation:
Maximum Sign Area:
Max. Character Height:
Sign Copy:
Sign Construction/Material:
Illumination:
Logo:
Letterstyle:
Color:
To identify address of the building.
Located at top of buidling and at the front entry.
One
Parallel to wall facing parking lot and right of way.
12sqft
27”
Numbers
Individual channel numbers on rail in non-ferrous metals such as aluminum. Acrylic letter faces are permitted.
No cabinet signs or cloud signs are permitted. No exposed wiring is permitted. All hardware shall be of
non-ferrous metals. Vinyl, or similar, letters and backgrounds are prohibited.
Internally illuminated letters are permitted. Exposed neon lighting, conduit and raceways are prohibited.
Not permitted.
Numbers in project font.
Black if not illuminated / Black or Silver returns with white or black face if illuminated
765 THE CITY
SIGN PROGRAMAPRIL 7, 2020
PAGE 6.0
SIGN TYPE C
BUILDING ADDRESS
D
53'-0"+/-
ENLARGED VIEW 3/32” = 1’
27"
EQ EQ
7'-0"
765 THE CITY
SIGN PROGRAMAPRIL 7, 2020
PAGE 6.1
N
1” = 30’WEST ELEVATION
765 THE CITY
SIGN PROGRAM
SIGN TYPE D
MAIN MONUMENT
Sign Purpose:
Location:
Maximum Number:
Orientation:
Maximum Sign Area:
Max. Character Height:
Sign Copy:
Sign Construction/Material:
Illumination:
Logo:
Letterstyle:
Color:
To identify individual tenants of the office building.
Located near entry driveway facing The City Drive .
One
Parallel to The City Drive.
32 SQFT
7 1/2"
Name of Project & tenant names
Smooth, durable, non-weathering sign fabricated with non-ferrous metals such as aluminum. Base of sign to be
protected with a concrete mow strip or pad, bark and mulch, or rock cobble bed.
Internal illumination of push thru graphics or individual channel letters is permitted. Exposed neon lighting,
conduit and raceways are prohibited.
Permitted, if approved by the Building Ownership Association, or otherwise will be in project font.
Futura PT Medium
White, Black and silver
APRIL 7, 2020
PAGE 7.0
SIGN TYPE D
MAIN MONUMENT
EXISTING CONDITION
EXISTING CONCRETE PAD
INTERNALLY ILLUMINATED
PUSH THRU ACRYLIC GRAPHICS
4'-6"
13"
8"
7 1/2"
2 3/4"
8'-2"
765 THE CITY
SIGN PROGRAM
SCALE: 3/8” = 1’-0”
APRIL 7, 2020
PAGE 7.1
To provide wayfinding for patrons.
Interior of parking lot as indicated on the site plan. It must be placed outside of visual clearance triangles near
street corners and drive aprons.
1
Perpendicular to incoming vehicular traffic.
13 sqft
2"
Parking designation
Sign in non-ferrous metals such as aluminum. Base of
sign may be protected with a concrete mow strip or
pad, bark and mulch, or rock cobble bed.
Illumination is not permitted.
Project logo is permitted.
Project font only
White, Black
Accessible Parking
Deliveries
Grab & Go Cafe
SIGN TYPE E
DIRECTIONAL
Sign Purpose:
Location:
Maximum Number:
Orientation:
Maximum Sign Area:
Max. Character Height:
Sign Copy:
Sign Construction/Material:
Illumination:
Logo:
Letterstyle:
Color:
SCALE: 3/8” = 1’-0”
765 THE CITY
SIGN PROGRAM
5'-0"
30"
APRIL 7, 2020
PAGE 8.0
FABRICATED ALUMINUM
OR ALUMINUM BLADE SIGN
WITH PAINT FINISH
OPTIONAL PROTECTION
FOR SOFTSCAPE INSTALL
5'-2"