2010-02-17 DRC Final MinutesCITY OF ORANGE
DESIGN REVIEW COMMITTEE
MINUTES -FINAL
February 17, 2010
Committee Members Present: Bill Cathcart
Tim McCormack
Adrienne Gladson
Craig Wheeler
Joe Woollett
Committee Members Absent: None
Staff in Attendance: Leslie Aranda Roseberry, Planning Manager
Robert Garcia, Associate Planner
Dan Ryan, Historic Preservation Planner
Sandi Dimick, Recording Secretary
Administrative Session - 5:00 P.M.
Chair Cathcart opened the Administrative Session with a review of the Agenda.
Leslie Aranda Roseberry, Planning Manager, stated there were no changes or additions to the
Agenda. She stated regarding Policy and Procedural Information; in the past the roll call had
been taken as indicating who was present and who was absent. She asked Chair Cathcart if he
wanted the roll call procedure to remain as it was, or if he wanted aperson-by-person roll call?
Chair Cathcart stated the roll call procedure could remain as it had been.
The Committee Members reviewed the minutes and noted corrections and changes.
There was no further discussion.
Chair Cathcart made a motion to adjourn the Administrative Session.
SECOND: Tim McCormack
AYES: Bill Cathcart, Adrienne Gladson, Tim McCormack, Craig Wheeler, Joe Woollett
NOES: None
ABSTAIN: None
ABSENT: None
MOTION CARRIED.
Administrative Session adjourned at 5:16 p.m.
Regular Session - 5:30 P.M.
ROLL CALL:
All Committee Members were present.
City of Orange -Design Review Committee
Meeting Minutes for February 17, 2010
Page 2 of 16
PUBLIC PARTICIPATION:
Opportunity for members of the public to address the Design Review Committee on
matters not listed on the Agenda.
There was none.
CONSENT ITEMS:
All matters that are announced as Consent Items are considered to be routine by the
Design Review Committee and will be enacted by one motion. There will be no separate
discussion of said items unless members of the Design Review Committee, staff or the
public request specific items to be removed from the Consent Items for separate action
(1) APPROVAL OF MINUTES: February 3, 2010
Committee Member Wheeler made a motion to approve the minutes from the regular Design
Review Committee Meeting of February 3, 2010, with the changes and corrections noted during
the Administrative Session.
SECOND: Tim McCormack
AYES: Tim McCormack, Bill Cathcart, Craig Wheeler, Joe Woollett
NOES: None
ABSTAIN: Adrienne Gladson
ABSENT: None
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Meeting Minutes for February 17, 2010
Page 3 of 16
AGENDA ITEMS:
Continued Items: None
New Agenda Items:
(2) DRC No. 4370-08 -THE BLOCK AT ORANGE
• A proposal to expand The Block, consisting of 105,000 sq. ft. of retail in two phases.
• 20 The City Drive
• Staff Contact: Robert Garcia, 714-744-7231, r ag rcia(a,cityoforange.org
• DRC Action: Preliminary Review
Associate Planner, Robert Garcia, presented a project overview consistent with the Staff Report.
Applicant, Ken McKently, address on file, stated as Mr. Garcia had described they would be
adding another small wing to the side of the project that would project out to the east. The
proposal was for a maximum of 105,000 square feet comprised of four buildings. It would
extend through the central cross section across from the theater toward the east. The Promenade
that acted as a spine of the new project would continue with paving toward City Drive. On each
side there were two proposed buildings and it was perceived that they would be for two major
tenants, single-use buildings. The two additional buildings would be multiple tenant buildings.
It was intended for retail and there was a proposed restaurant use; there was not a tenant for that
site yet. The discussion about phasing was a bit unclear. It was intended that the first phase
would include the 35,000 square foot major tenant space and not the other three buildings. The
project would be returning once they got through the SRC process. He was speculating that the
existing parking would remain in the front area and the front lawn would include the new 35,000
square foot building. They were presenting the entire concept in order to present what the intent
of the space would be. Regarding elevations, the proposal attempted to keep the colors, scale,
and materials in the same family as what existed on site. There were tower elements that would
draw people in and there were paseos to augment the main spine.
Public Comment
None.
Chair Cathcart opened the item for discussion by the Committee.
Committee Member Woollett stated currently there was an important visual element which was
the tall aluminum-looking towers. There were two of them at the existing entrance and he had
not seen an indication whether those would be removed or if they would be placed in another
area.
Mr. McKently stated there was only one that was shown on the plans that would remain; he
pointed it out on the drawings.
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Committee Member Woollett stated he had noted that there were two on the plans and pointed to
them on the drawings.
Mr. McKently stated the idea was that the area would be scraped and they would go away. The
intention was that one of the towers would be relocated at an entry axis. In reviewing the
drawings he realized there were two and he stated that one would be relocated as well. The
promenade with the pylons was gone from that area.
Committee Member Woollett stated it appeared to him that the proposed project presented a very
different situation compared to what occurred in other areas of The Block. The proposed project
had the central access coming out to the road and that had not occurred anywhere else. It
became a line of sight for people in their cars, and he was hearing that there was a possibility that
some of the buildings would not go in. He was concerned about what would happen before it
was completely built out. There seemed to be a real emphasis on making the entrance attractive
and to allow people to see down the mall, but probably not many people would be at the east end
as there was too much traffic at that end. He believed the traffic would come from the north and
south and he was interested in Mr. McKently's thinking on that. There were also design
elements that were a significant departure from what was there, particularly with the molding
around the top.
Mr. McKently stated as far as the overall layout, the developer wanted the entire 105,000 square
feet to be built. It probably would be built in phases and he could not describe how the pylons
would be retained or how the new axis would work for the first phase until it was defined. In
working from the proposal that the buildings would all go in; it would be realistic to have the
spine continue out. It would be aligned with the main entrance off of City Drive. It would offset
the parking to either side and they had attempted to create smaller paseo axis points to bring
people in. He supposed most of the traffic would not come directly from that area; and most of
the parking would be to either side. They had attempted to create another node, in an area he
pointed to on the plans, and he felt the new tenants would be very strong. Visually he thought
they would include some type of fountain feature and the elements on the building would be
some raised corner elements and some tower like elements would be added. As far as the
stylistic look of the architecture, he felt that little by little The Block was going through a
transition; and they had seen the Ron Jon's go to a Neiman Marcus Last Call and the Saks near
Starbucks. It was not necessarily upscale, but there was a different look. The freeway signs
were still there and there was a lot of that still going on.
Committee Member Woollett stated The Block had been fairly unique and now it was looking
similar to other buildings.
Committee Member McCormack stated it was losing its edge.
Committee Member Wheeler stated The Block was a cacophony of forms and shapes; and the
current proposal looked stodgy and was dull in comparison to what existed. There would be a
neighborhood that was so different. He disagreed with Mr. Garcia's comments that it matched
the design theme and felt it had not matched and he would love to see how more of The Block
elements could be brought into the proposed project.
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Committee Member McCormack stated he was the landscape architect on the initial Block
project. They had gone through many designs. He felt what Committee Member Wheeler spoke
to was the thematic nature of the site. It was called The Block because there were street trees set
in a particular manner, specific paving and it was supposed to be "your Block." That was the
concept, everyone's street. There were different shapes. When he first reviewed the proposal
there was the Alcatraz Restaurant and then there were, what he felt, "office-type buildings",
rather than a thematic retail space. Although it had matched some of the pieces of The Block, he
felt the match was more to the back end or not the primary areas or faces of the buildings at The
Block. There was not an architectural "smash". It seemed a very much even approach on all
four sides of the proposed buildings. Another thing he had seen was the similarity to, and he
would reference Victoria Gardens in Rancho Cucamonga, where they had continued the mall all
the way out to a main road and what had happened was that there was not an anchor or traffic
circle; it was not "active" and all the businesses at that end were dying. The "sizzle" could not
be continued. The whole layout to get to that area of the new proposed building sites had posed
huge problems for The Block when it first opened up. Committee Member McCormack
presented a drawing on which he pointed out the original entry area; he stated it had morphed
and changed. The City had required that they inventoried all existing plant materials and
anything that they could save from what was formerly The City, be saved and reused. Most of
the trees in the front and out by Carl's Jr. were all 182" and 90" box trees and they were all saved
and put back in. To get back to his original story, was that they had wanted to block direct
access to that area, and bring traffic back through. When The Block opened it caused a huge
mess. The whole front entry was totally congested and people would wait for others to come out
and it was a bottleneck of problems. They came back with a valet system that took a good year
to get the word out. When he reviewed the proposed project it had mitigated that parking issue;
but there was no chance to animate the area. He noted an area that could be more people space.
Committee Member Gladson stated in her visits to The Block what had become the gathering
spot was the theater area and she was not certain if that was the initial vision. She believed the
intent was that there was supposed to be a number of gathering areas; just by people doing what
they did it had become the gathering place. It was encouraging that there might be some
opportunities to anchor the east side of the site. The east side was more of a walk through area.
She went to the other side and parked. There were clearly opportunities to activate the site, but
how to do that with Urban Design Elements and architecture and sizzle was a real challenge.
Most of the Committee Members had lived in Orange for a long time and they remembered when
the site was The City and when they had heard of the great thing called The Block, and now The
Block was struggling a bit. She asked how they could keep The Block's economic vitality?
Mr. McKently stated the proposal was a balance between the economics and the type of retail
that would go there. When The Block first opened he was excited about the billboards and he
felt it was very youthful. He was not certain what the demographics currently were.
Committee Member Gladson stated it was the same demographic.
Committee Member McCormick stated Van's Skate Park defined the demographics of The
Block. The design theme had been for more of a hang out for younger kids and initially there
was a lot of crime at The Block. The site went through growing pains. There had been a lot of
movement on the south side with Ron Jon's moving out and the DRC had been concerned about
the use. The use defined the shape. A restaurant would have a certain shape and would be more
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articulated vs. the design for a shoe store. He applauded moving the space out; he thought there
should be an anchor, more of a people space.
Mr. McKently stated it was difficult to speak to something that was not there. There would be a
food space and as he was not the developer that was what was in the plan. He pointed to a
building and stated the space had been for the Neiman Marcus store which was now in the old
Ron Jon's space. From the standpoint of the layout and the plan for a specific retailer one of the
new buildings needed a certain footprint and size; and the other space could be a more out-of-
the-box dynamic element. It was all speculation currently. He was hearing things from the
Committee Members that he had not heard before. He had heard that there was some
demographic shift and that The Block was turning into more of what had been originally thought
of as a kid's entertainment center.
Committee Member McCormack stated one of the things that had been written in the original
development agreement was that the billboards were to have community leaders on them; that
was the whole concept and how it had been sold and approved. The billboards were not meant
for advertisement, but for community leaders, of someone who had done something unique in
Orange County and those had been posted for approximately six months and that concept had
gone away. The concept was to bring people into view, and that concept had been lost.
Committee Member Gladson stated it was also a shift to go outdoors for shopping. The Block
was the first one out of the box in the Southern California region to be open.
Committee Member Wheeler stated the original City was also open and they enclosed it.
Committee Member Gladson stated that was what she had liked about the City was that all of the
supportive services were underground. All the truck loading and trash disposal was underground
and it was a history lesson.
Chair Cathcart stated he would want the Committee Members to offer some suggestions as they
had gone through the psychological and sociological issues and they needed to offer some
suggestions.
Committee Member Woollett stated they had gone around and reacted to the proposed project. It
seemed to him that the whole problem was where the whole center was going. The Block had
begun with a unified concept. They had looked and approved other buildings and changes to
those. It appeared that the unified concept was going away and it was difficult to judge the
current proposal because he was not certain what it would become a part of. He stated that there
was a need for an update on the basic concept as the current proposal had not appeared to fit in
the site.
Committee Member Wheeler stated as Committee Member Woollett had stated the DRC had
approved other projects for The Block and in some cases they had concerns whether the facade
was compatible. In most cases the facades that were approved were not seen anywhere but
within The Block and it was not a huge issue and they were small facades. The site had such an
assortment of forms and one odd ball thing was not a problem at all, but the current proposal
would be a whole new neighborhood and it was a totally different element from the other areas
of The Block. He felt the proposed project was repudiating The Block and stating the other
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components did not work and that troubled him very much. The entire site needed to be
addressed and a direction of where the site was going needed to be stated, rather than bringing in
anew concept that stated the old concepts were no longer any good.
Committee Member Gladson asked if the 2004 entitlement that was being requested to be
dropped had gone through the DRC?
Mr. Garcia stated yes it had.
Committee Member Gladson stated maybe it was a matter of being reminded what the concept
was in 2004 and to bring them up to date on what the current direction was in 2010.
Senior Project Manager, Economic Development, Lisa Kim, stated she was working with the
property owner. To recap, in 2004 those entitlements had been secured by the original developer
and what that provided for was 120,000 square feet of office expansion, 2 hotels, a parking
structure, and approximately 500 residential units. At the time the Mills Company had secured
those expansion entitlements and they had every intention of undertaking the first component
which had been the parking structure and residential development. That had failed, and over the
course of several years the Mills Company had financial troubles and Simon had acquired the
Mills properties that had been under the Mills ownership. In 2008 Simon regrouped the existing
property and looked at the entitlements and opportunities for expansion. They saw an
opportunity to transition The Block into the first outlet mall in Orange County and that was the
types of retail uses that were being added to The Block. There was the addition of Neiman
Marcus Last Call, which fit in with Off Fifth, and the closed Hilo Hattie location was being
transitioned into an H&M store that would open in the fall. There were some existing vacancies
within The Block which were left vacant intentionally as the developer wanted to group and re-
lease those properties to several retail outlet tenants. There would be some American classics,
children's store, and the transition of the retail uses into an outlet concept. The expansion plan
that was being presented was part of that expansion plan. One of the buildings, which was
identified in the proposal as building N, had a tenant already secured for the space and would
solidify the other co-tenants that they would have an opportunity to bring to the property. To
address some of the earlier questions, the Redevelopment Agency was in negotiations with
Simon on their expansion plan, and to refurbish and restore some of the existing elements would
be critical in re-launching The Block property. There were several tenants anticipated for the
rest of the expansion plan; however, as they were in negotiations, those tenants could not be
currently disclosed. The anchor tenant was committed and it was critical that they met that
tenant's time line. They were seeking comments from the DRC to enable the project to return in
March and move the project forward. Ms. Kim stated as far as The Block was concerned it was
in transition and would be seeing a new life as the first outlet mall in Orange County and that
was the vision. The vision would be to bring the property up to that standard and they wanted
the DRC's input. The Block had unique features in its existing architecture which they would
want to incorporate in the expansion plan. The goal was to achieve implementation of the first
phase of the expansion plan to meet the tenant's time line and once that occurred the remainder
of the mall space would continue to transition. There were several tenants coming on line and
uses that would roll out over the next 18 months. The City's Redevelopment Agency was
making every effort to ensure that the tenants were committed to the property. She hoped her
input gave the DRC a flavor of where the property was headed and she was aware that they were
only previewing elements of the site. The purpose of why the 2004 development agreement was
City of Orange -Design Review Committee
Meeting Minutes for February 17, 2010
Page8of16
being terminated was to allow the expansion plan to move forward. Simon was a shopping mall
developer and their focus was retail and to attract quality retail and to transition the
demographics to family and upscale shopping.
Committee Member Gladson stated what she was hearing was that the Redevelopment Agency
would be a partner in the project.
Ms. Kim stated they were a partner in the project and the Agency had an existing arrangement
currently and they would be transitioning that into the roll-out of the expansion effort. They
would be addressing the style, lighting components, and a whole list of public benefits that
would be incorporated into the project. The expansion, which was the current focus, was just
one component of the overall plan.
Committee Member Gladson stated to some extent the DRC had a very limited purview and they
could assist with what would be aesthetically beneficial to assist with getting the project to be
more unified. They could still state that it was a shame that they were losing some of the past
goals of the site. Frankly, she was in support of wanting the project to be a successful economic
engine; it was a bit sad that it could not quite ever get to the point that the site was intended for.
Committee Member McCormack stated he felt that what they were all wanting to say was not to
leave The Block behind. There was an element, which he pointed to on the plans, with some
enhanced paving and sidewalks and the proposal stopped that element. A common thread was
the infiltration planters, and in hearing that the site was becoming an outlet mall was great and it
would fit.
Committee Member Wheeler suggested that the proposed entry area be spread out a bit more and
the fountain could move down as more of an entry focus.
Committee Member McCormack stated that was a good point as the fountain had picked a
primary spot and he understood the layout. He felt there were some problems with people
entering and they ,would turn right, which was the initial problem on the site as turning right
would place people at the loading docks. It was an opportunity to address the issue of entry to
the site. There was the loading dock issue and some design issues that needed to get flushed out.
There had been a total landscape concept on the site and he had asked for the total tree
requirement for parking lots; what had come through was that in the parking lots there needed to
be one tree per every eight stalls, 36 feet on center. The concept was not to have a forest but to
have Palm trees that went in out and to define the spine. That was typical throughout the project
and the perimeter trees were counted. They used existing trees, the Ficus, Palms, and Corals. He
would want the same type of concept and he noted on the plans where Palm trees could be pulled
in and to re-use some of the trees.
Applicant, Rick Mayer, address on file, stated with the new water requirements of having to
capture water into the infiltration systems, sometimes the parking lot grade worked against the
trees. They were working with the civil engineers and wanting to place trees along the spines to
articulate the site.
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Page 9 of 16
Committee Member McCormack stated when he spoke of saving trees he would want those re-
used. They could do what was done at Downtown Disney, where trees from Culver City had
been taken and used to define the areas there. The proposed project had the potential to do the
same type of re-use and to give the project a sense of history. He could not figure out what trees
were what on the plans and it might just be a simple problem.
Mr. Mayer stated the trees in the Firestone lot that were grouped were California Sycamores and
the trees that were four abreast, and along the aisles were where the symbols were confused.
Those were supposed to be Tipuana tipu trees for shade as they had wanted to create more shade.
In reverting to the rest of the parking lot they would be using the Palm trees. They could do that,
however, on the requirements he needed to check that, as many cities would not include Palm
trees in their tree count. He would need to check the requirements.
Committee Member McCormack stated they would accept Palm trees in the count.
Mr. Garcia stated there would be a requirement for 20' brown trunk height.
Chair Cathcart stated the Palms were not considered a large canopy tree, but they were included
as part of the tree requirement.
Committee Member McCormack stated the intent of the site had been to create a skyline and
instant recognition that the project existed and to make a bold statement with the up-lit trees.
The proposal was written for shade coverage. He would want to suggest saving trees and to re-
use the trees. The Magnolias, Corals, and Ficus were on site and had been originally planted and
he would want to explore that issue. The Palms were easy to save and transplant.
Committee Member Wheeler stated he would want to see roof plans for the proposed buildings.
Committee Member McCormack stated he would want to see the lighting proposal and how they
would work with the trees.
Committee Member Gladson asked if they had any thoughts regarding the architectural look of
the proposed buildings. She had not found them bothersome or inappropriate in town, but the
buildings had not totally fit as it appeared as a standard in line shopping center.
Committee Member Wheeler stated he would want to see some of the humor that went into the
original Block; to mix colors and add some different shapes and to appreciate what existed on the
site.
Mr. McKently stated his initial take on The Block was that the buildings were very basic and
what added to that was the hardscape, landscape, lighting, and billboards. The palette of
awnings and other things was very simple and not elaborate.
Committee Member Wheeler stated there were cornices that curved and sloped and some were
installed upside down. He would hope that there was an element of fun and to not make the
statement of turning their backs on what The Block was.
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Committee Member Gladson stated the buildings were not bad and she liked the windows; it was
more about tying the project together.
Committee Member Wheeler suggested that they not worry too much about decorating; the blank
walls; he looked at the Market Place iri Irvine and there was nothing wrong with blank: walls and
it went along with the forms in The Block.
Chair Cathcart suggested re-looking at the paving at The Block; what he saw in the proposal was
Fashion Island. It was not necessarily bad but it was not The Block. Committee Member
McCormack was correct with the area between buildings A & B that picked up the theme of The
Block and look at that to see if there was a way to bring back some of the fun to the new areas.
Committee Member Woollett stated when they dealt with The Block they applied a whole
different set of criteria. The visual concept of The Block as it had been might not work anymore.
He would ask that the DRC be presented with the concept of what The Block was becoming and
maybe The Block as it existed currently was going away. As far as he was concerned that was
fine; and it was a matter of how it would be going away and there were some pretty prominent
elements and treatments on the site that would probably go away. He was a bit surprised that
they would be presented with only the four new buildings and not a concept.
Chair Cathcart stated they had pretty much beat it over and he asked Mr. Garcia if he had enough
notes and suggestions to offer the applicant?
Mr. Garcia stated yes.
The item had been presented for preliminary review and no motion was necessary.
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(3) DRC No. 4468-10 -THE CITRUS BUILDING
• A proposal for a sign program for amulti-tenant, historic commercial building located
outside of the Old Towne Historic District.
• 940 W. Chapman Avenue
• Staff Contact: Daniel Ryan, 714-744-7224, dryan a,cityoforangeorg
• DRC Action: Final Determination
Historic Preservation Planner, Dan Ryan, presented a project overview consistent with the Staff
Report.
Applicant, James Foster, address on file, stated one of the things that they had agreed upon that
the Ricci Realty signage had stood out. What they had done was to create another cats to have it
appear similar to the other tenant signs and it gave the sign a look of a crate. The panels would
be interchangeable and there would not be damage to the wall when a sign was changed. If a
tenant moved out there would not be any new holes to the building. All the transfornlers would
be remote and inside the building.
Applicant, Al Ricci, address on file, stated they wanted to find a way to deal with changes in
tenants and'with the neon that could just be changed out and it worked out very well It gave an
identity to the building; the building was such a big blank non-descript building and it would add
something to the site. He looked at the Rod's sign as a cool sign and the building had a blade
sign previously. He wanted to create an identity to the building as he felt it was the ,gateway to
Old Towne and it would be important to pick up those elements.
Public Comment
None.
Chair Cathcart opened the item for discussion by the Committee.
Committee Member Woollett stated he felt the changes to the signage were good ones. The
prints that had been provided had not shown actual colors and one of his concerns was the colors.
Mr. Foster asked, the colors of the neon?
Committee Member Woollett stated the orange had not seemed quite bright enough, as he
pointed to those areas on the printed examples. He also suggested that the Ricci Realty sign
should drop down on the sign. The color on the Ricci Realty sign had not worked with the other
colors and there needed to be some changes to have the signs appear as if they were from the
same color family. Ricci Realty was red.
Mr. Ricci asked if he felt all the sign colors should be red?
Committee Member Woollett stated no, he thought the colors should be related to the individual
tenant logos. The brown became the back drop for the tenant sign colors.
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Page 12 of 16
Committee Member Gladson stated she had an issue with readability of the signs. She was not an
expert on colors or hues and there were signs that worked great but they were not easily read.
She would want the signs to be a bit clearer.
Mr. Foster stated if a tenant wanted red neon, the red neon was a clear tube and once :ignited the
neon lighting was red. During the day the clear tube would not be easily read. What they had
done was during the day was to paint the letters background to be read during the day. It was a
concept that was done during the past with hand painting of the neon signs.
Committee Member McCormack stated his understanding: there would be neon with the
background painted and not lit during the day. The outline would show up as white lit at night
and during the day it would be opaque and pick up the red background.
The Committee reviewed the plans and the applicant explained how the neon and painted areas
would work.
Committee Member McCormack asked how the Ricci Realty sign would work if he no longer
was at that building?
Mr. Ricci stated the sign could be split into two areas and changed.
Committee Member Gladson stated she liked the concept of the crate label and there could be
value in having the sign read more like a label.
Mr. Ricci stated he picked up the Citrus Building because the cross street was Citrus and
everyone called it the Hagen building and he liked the idea of calling it the Citrus building with
the Orange concept included.
Committee Member Gladson stated she liked the blade and thought it was outstanding. She liked
blade signs especially in a pedestrian area.
Mr. Ricci stated the building was so close to the street that whatever was on the building would
not be seen and the blade sign worked.
Chair Cathcart stated he liked neon and if he was not mistaken Committee Member Woollett was
on the original collaborative when the sign program provided for a lot of neon and character. It
was a very mce sign.
Mr. Foster stated, not only because he designed it, but he felt it was the nicest sign in Old Towne
Orange.
Committee Member Gladson stated they were seeing more of the neon element and the use of it
with the metal cabinets. The struggle she saw, for example the Grinder sign was difficult to read,
and she was speaking to the benefit of future tenants to ensure their sign was readable.
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Committee Member McCormack stated he liked the blade sign and questioned why an area of
the sign was gray and with the photo being taken on a rainy day it made his concern more
visible; he suggested bringing the color down to that area as the gray was washed out and the
clock could be a contrast color.
Mr. Ricci stated they would be painting the stair well to match the building and not be a contrast
color. Once the sign was up they would be painting.
Committee Member Wheeler suggested toning down the high contrast banding as it appeared so
irregular. He asked how deep the blade sign would be?
Mr. Foster stated it would be approximately 12".
Committee Member Wheeler suggested a cap of no more than 18". He asked for the; thickness
on the wall sign?
Mr. Foster stated that was agreeable. The wall sign would be approximately 4".
Committee Member Wheeler asked for an explanation of LED illumination internal lighting.
Mr. Foster stated due to the facts of the thin strokes of the neon for the orange leaves, it was
difficult to get a defined look of a leaf with just neon.
Committee Member Wheeler asked if that would be internally lit plastic?
Mr. Foster stated yes.
Committee Member McCormack stated it was a little sculptural piece on the top of the orange
and asked if it could just be boxed out?
Committee Member Wheeler stated they could do it with a metal piece and back light it and
could the clock have a remote setting control to avoid someone needing to go out to the actual
sign to reset the clock.
Mr. Foster stated there would be two clocks and one would be a slave so the clocks would be set
to the same time.
Committee Member McCormack asked if the font of the clock could be the same as the Citrus
font.
Committee Member Wheeler stated he felt that the clock face font should be simple.
Mro Foster stated he had looked at different fonts and they were more difficult to read.
Committee Member McCormack stated there were clocks of the 60's that looked different, some
clocks just had dots. It could be simplified and to play the Citrus up.
City of Orange -Design Review Committee
Meeting Minutes for February 17, 2010
Pa;;e 14 of 16
Committee Member Wheeler stated he felt the clock should stand out as a clock; he saw it as a
school clock or his watch.
Chair Cathcart asked if the color issues had been resolved?
Committee Member Woollett stated it was a problem because without color charts he; could not
see specifically what they wanted; however, he would want the project to move forward.
Mr. Ryan stated the question was on the red of Ricci Realty and the brown rustic color that
would have enough contrast.
Mr. Foster stated he was confident that the signs would have both day time and night time
readability without any of the concerns that were brought up.
Committee Member Woollett was concerned that the Ricci Realty was so much larger that it
needed to be compatible with the other signs. The smaller signs could be whatever they wanted
to be against the brown background. The Ricci Realty sign needed to have a similar shading; it
appeared in the samples provided that it was a tint and no black in it. All the other color samples
provided had black in them. The Ricci Realty sign appeared to be from a different color family
and that was what bothered him; it appeared that all the other signs were from the 30's and the
Ricci Realty sign was from the 90's.
Committee Member Wheeler stated what he was hearing was that the colors should be from a
more pure color family and not degraded.
Committee Member Woollett stated there would need to be some white or black added and all
the other colors were shaded colors and the Ricci Realty was not shaded.
Committee Member Wheeler stated they would not want to mess with that as it w~is the logo
color.
Mr. Ricci stated the background would tie the signs together.
Mr. Foster stated the color samples provided were from different printers and calibrated
differently.
Committee Member Woollett stated the signs needed to be related to old time colors and to give
respect to that, it was not whether he liked them or not.
Mr. Ryan stated the colors would tie in together.
The Committee Members and the applicants discussed the colors.
Mr. Foster stated he understood what they wanted and it would look good.
City of Orange -Design Review Committee
Meeting Minutes for February 17, 2010
Pa€;e 15 of 16
Committee Member Wheeler made a motion to approve DRC No. 4468-10, The Citrus Building,
subject to the conditions contained in the Staff Report and with the following additional
conditions:
1. The Ricci Realty portion of the sign be enclosed with a frame at the bottom of the ;sign.
2. Leaves of the orange to be metal.
3. Thickness of the blade sign shall be no more than 18".
4. Thickness of the wall sign shall be no more than 6".
5. The red color of the wall sign to be the same as the Ricci Realty sign.
6. The building portion of the blade sign to match the color of the rest of the blade sign.
7. The wall lighting to be relocated as to not wash out the neon lighted signage.
SECOND: Tim McCormack
AYES: Bill Cathcart, Adrienne Gladson, Tim McCormack, Craig Wheeler, Joe Woollett
NOES: None
ABSTAIN: None
ABSENT: None
MOTION CARRIED.
City of Orange -Design Review Committee
Meeting Minutes for February 17, 2010
Page 16 of 16
ADJOURNMENT:
Committee Member Wheeler made a motion to adjourn to the next regular scheduled r-neeting on
Wednesday, March 3, 2010. The meeting adjourned @6:49 p.m.
SECOND: Joe Woollett
AYES: Bill Cathcart, Adrienne Gladson, Tim McCormack, Craig Wheeler, Joe `Voollett
NOES: None
ABSTAIN: None
ABSENT: None
MOTION CARRIED.